Introducing Aura Loyalty: Turning Happy Customers into Regulars

Every hospitality business knows that regular customers are the heart of the business. In fact, up to 80% of your revenue can come from just 20% of your guests. But in the current competitive market, customers are spoilt for choice, and if you’re not actively giving them a reason to come back, someone else will.

That’s why we are introducing Aura Loyalty, a simple, smart loyalty solution designed specifically for hospitality venues using PowerEPOS.

Why Loyalty Programs Often Fail

Many loyalty programs are too clunky, too complex, or too generic. They don't seem worthwhile or they frustrate customers and staff instead of driving repeat visits.

With Aura Loyalty, we’ve removed the friction and added flexibility, making it easier for customers to join, earn, and redeem rewards, while giving venues the tools they need to grow customer lifetime value.

Easy to Join, Easy to Earn

Signing up is quick and intuitive.

Customers can:

• Scan a QR code

• Sign up online

• Be added at the POS by staff with just a number

Sign up new members and update member information through PowerEPOS.

The system takes care of the rest by sending a link to the cusomer to complete their profile. No paperwork, no app downloads, no delays.

Every time a member makes a purchase, they automatically earn points.

You control the reward structure:

• Simple point-based rewards (earn & burn)

• Exclusive member discounts

• Tiered memberships (think frequent flyer-style programs)
  
  

Flexible Redemption, Seamless Integration

And the fun bit for your members? Redeeming their points.

Members can redeem their points in a few different ways:

1. Members can pay the whole bill with their points
2. Members can part-pay a bill with points
3. Or members can split a bill and pay just their share with their points.

Powerful Admin, Personalised Customer Experience

Managing your program is a breeze with the Aura Admin Portal.

You can:

• Set up point ratios and tiers

• Track activity and redemption

• Gain insights into customer behaviour and revenue impact

Set up and manage your loyalty program from the Aura Loyalty admin portal.

Meanwhile, your customers can access their own member portal set up with your business branding where they can:

• Check their points balance

• View past transactions

• Update their profile

• Check your participating venue locations

Customers can easily manage their points in the branded customer portal.

Multi-Site Configuration: Unify Your Brand Experience

Aura Loyalty seamlessly extends across entire hospitality groups, allowing customers to earn and redeem points at any locations. This powerful multi-site capability creates a cohesive brand experience while giving you flexibility for group-wide promotions.

Launch coordinated loyalty campaigns across all venues, drive cross-visitation between locations, or direct traffic to newer establishments that need a boost, all from a single administrative dashboard.

With consolidated customer data flowing in from every touchpoint, you'll gain valuable insights into customer behaviour across your entire portfolio, identifying your true VIPs and understanding how they engage with different locations.

This unified approach not only enhances the customer experience but also strengthens your overall brand identity, turning individual venue loyalists into advocates for your entire hospitality group.

Your Data Stays Yours

Unlike other platforms, Aura Loyalty is built for your business only. We don't promote competitors or use your data elsewhere. It's your customers, your brand, your program. This fundamental commitment to data ownership means your valuable customer relationships remain exclusively yours to nurture and grow.

While some loyalty platforms aggregate customer data across competing venues, essentially allowing your rivals to market to your hard-earned patrons, Aura creates a protective ecosystem around your business. Every insight gathered, from spending patterns to visit frequency, serves only to strengthen your relationship with your customers.

This walled-garden approach ensures that the competitive advantage you build through customer loyalty remains yours alone. Your investment in understanding and rewarding your customers translates directly to your bottom line, not to a marketplace that benefits your competitors.

With Aura Loyalty, you maintain complete control over your customer relationships, their data, and the personalised experiences that keep them coming back specifically to your venues.

Fast Setup, No Hassle

We take care of everything, from implementation to configuration, so you can start building loyalty from day one, with zero stress.

Loyalty Is More Than Points, It’s About Relationships

With marketing budgets stretched thin, Aura Loyalty helps you nurture customer relationships and turn them into consistent revenue.

Ready to grow your base of loyal, high-value customers?

Check out our Pricing or Contact us for more info.